jellyfin.org/docs/general/contributing/branding.md

uid, title

uid	title
contrib-branding	Branding

Branding

Usage of the Jellyfin name

You are free to use the Jellyfin name to promote your project, with some restrictions:

• Do not use the Jellyfin name in a way that would make the average user think you are associated with the project, unless permission was given by the Project Leader or Leadership Team.
• Only include the Jellyfin name in your project's name in a way that makes it clear you are not affiliated with the Jellyfin project, and to indicate compatibility with Jellyfin (For example Awesome Client for Jellyfin).
• Do not use the Jellyfin name in any context that promotes, allows or encourages piracy.
• Do not wrongfully claim to be part of the Jellyfin team.

It is also preferred for projects outside of the Jellyfin organization use unique names that are not based on a "jelly" prefix or "fin" suffix.

Usage of the Jellyfin logo

• Do not use the Jellyfin logo as the logo or app icon for your project. This includes:
  • recolored variations of the logo
  • rotating the logo
  • any other minor changes to the official logo

Writing Style

As a general rule, Jellyfin should always be capitalized, but language, file, or system conventions trump Jellyfin naming conventions.

Specific examples include:

• Writing referring to the project in the abstract should use capitalized Jellyfin at all times. I contribute to Jellyfin and you should too!
• C# class and project names, including their files and directories, should use capitalized Jellyfin as required by the C# case standards (camelCase or PascalCase). Jellyfin.LiveTv, Jellyfin.sln
• Other code elements, where the code formatting or style requires lowercase, should use lowercase jellyfin. jellyfinWebComponentsBowerPath
• The Git repository and non-C# files inside of it should use lowercase jellyfin for convenience on case-sensitive filesystems. build-jellyfin.ps1
• The final output binary, initscrips, and package names should use lowercase jellyfin for similar reasons as above. jellyfin.dll, jellyfin_3.5.2-1_all.deb, jellyfin.zip
• Configuration directories can use either depending on operating system conventions. /var/lib/jellyfin, AppData/Jellyfin
• The logo has no strict rules for capitalization, the style is dependent on aesthetics and font choice.

Icons and Other Assets

:::warning

Jellyfin is currently rebranding, as such these guidelines (including the logo) are outdated. Join our #jellyfin-ui-ux chat on Matrix for any questions.

:::

All iconography and other resources can be found in the jellyfin-ux repository.

• Icons
• Banners
• Fonts

Logo

When using the full version of the logo, the text should only be placed to the right of the icon.

The design for the logo uses a gradient for the infill, and if the non-transparent logo is chosen there is an optional background color.

• Gradient Start: #AA5CC3
• Gradient End: #00A4DC
• Background Color: #000B25

Theme

• Background Color: #101010
• Accent Color: #00A4DC

Fonts

The banner uses the Plus Jakarta Sans font.